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Midland electricity prices have held steady over the past 7 days, with the average rate essentially flat at 15.95¢/kWh. With 87 plans available ranging from 8.71¢ to 22.8¢ per kWh, the market remains competitive. Stability is generally positive for consumers, though we continue tracking trends closely to spot any emerging shifts in either direction.
7-DAY MARKET TRENDS
Electricity pricing trends in Midland
Track how electricity rates have changed over the past week.
Home Size:
Rate Type:
Average Pricing for an Average Home (1000 kWh)
These rates are from the Oncor Electric Delivery utility region, which Midland is geographically located in.
ENERGY RATES IN MIDLAND
Today’s lowest electricity rates in Midland
Midland residents benefit from Texas’s deregulated electricity market, allowing you to choose from 87 available plans across multiple providers. Current rates range from 8.71¢ to 22.8¢ per kWh, with an average of 15.87¢/kWh. The market is dominated by 99 fixed-rate plans, averaging 15.71¢/kWh, which lock in your rate for a set contract term. For environmentally-conscious customers, 86 renewable energy options are available, including 25 plans offering 100% green energy at 15.93¢/kWh—nearly identical to the market average. Alternative options include 2 prepaid plans and 8 time-of-use plans for flexible usage patterns.
Understanding the different types of electricity plans helps you make the right choice for your household. Here are the most common plan types available in Midland.
Fixed-rate plans
Midland offers 99 fixed-rate plans with locked pricing throughout your contract term. Rates start at 8.71¢/kWh, with an average of 15.71¢/kWh. These plans protect against price fluctuations during hot Midland summers when AC usage peaks.
Variable-rate plans
No variable-rate or month-to-month plans are currently available in Midland. These plans typically allow cancellation without penalties but have rates that fluctuate monthly based on market conditions and wholesale electricity costs.
Renewable energy
Midland has 107 renewable energy plans available, including 25 options with 100% green energy. The average rate is 15.93¢/kWh, just 0.02¢ above the market average, making renewable energy competitively priced in this market.
Prepaid plans
Two prepaid electricity plans are available in Midland, averaging 18.76¢/kWh. These plans require no credit check or deposit, and you pay for electricity before using it, similar to prepaid cell phone service.
Time-of-use plans
Eight time-of-use plans are available in Midland at an average of 18.22¢/kWh. These plans charge different rates based on the time of day, offering potential savings if you can shift usage away from peak afternoon hours.
Free nights & weekends
These plans offer free electricity during specific overnight hours and weekend periods. They can benefit Midland households able to run major appliances, charge electric vehicles, or cool homes during the designated free-usage times.
COMPARE ELECTRICITY PLANS
Compare electricity plans in Midland
Based on 79701 ZIP code. 87 plans available. Rates were updated at 06:31 AM CST on February 13, 2026.
Sort by
Provider
Plan Details
Term
Monthly Bill
Rate per kWh
Action
Smart Choice – 6
31%
4.4
Fixed Rate
6 months
Fixed Rate1000 kWh
$87.06
Est. monthly bill
1000 kWh
8.7¢
Price per kWh
Frontier Saver Plus 12
30%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$87.46
Est. monthly bill
1000 kWh
8.7¢
Price per kWh
Gexa Eco Saver Plus 12
100%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$87.46
Est. monthly bill
1000 kWh
8.7¢
Price per kWh
Bill Credit Bundle 12
20%
3.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$87.65
Est. monthly bill
1000 kWh
8.8¢
Price per kWh
Bill Bonus 12
24%
4.0
Fixed Rate
12 months
Fixed Rate1000 kWh
$87.65
Est. monthly bill
1000 kWh
8.8¢
Price per kWh
Maxx Saver Value 7
3%
4.8
Fixed Rate
7 months
Fixed Rate1000 kWh
$87.90
Est. monthly bill
1000 kWh
8.8¢
Price per kWh
SimpleSaver 7
5%
4.5
Fixed Rate
7 months
Fixed Rate1000 kWh
$87.89
Est. monthly bill
1000 kWh
8.8¢
Price per kWh
SimpleSaver 15
5%
4.5
Fixed Rate
15 months
Fixed Rate1000 kWh
$87.89
Est. monthly bill
1000 kWh
8.8¢
Price per kWh
SimpleSaver 14
5%
4.5
Fixed Rate
14 months
Fixed Rate1000 kWh
$88.00
Est. monthly bill
1000 kWh
8.8¢
Price per kWh
Smart Choice – 12
31%
4.4
Fixed Rate
12 months
Fixed Rate1000 kWh
$88.06
Est. monthly bill
1000 kWh
8.8¢
Price per kWh
Maxx Saver Value 12
3%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$89.05
Est. monthly bill
1000 kWh
8.9¢
Price per kWh
Maxx Saver Value 24
3%
4.8
Fixed Rate
24 months
Fixed Rate1000 kWh
$89.05
Est. monthly bill
1000 kWh
8.9¢
Price per kWh
Bill Credit Bundle 24
20%
3.7
Fixed Rate
24 months
Fixed Rate1000 kWh
$95.99
Est. monthly bill
1000 kWh
9.6¢
Price per kWh
Rhythm Saver 12
100%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$96.29
Est. monthly bill
1000 kWh
9.6¢
Price per kWh
The Lone Saver 12
100%
4.5
Fixed Rate
12 months
Fixed Rate1000 kWh
$96.29
Est. monthly bill
1000 kWh
9.6¢
Price per kWh
Bill Bonus 24
24%
4.0
Fixed Rate
24 months
Fixed Rate1000 kWh
$98.79
Est. monthly bill
1000 kWh
9.9¢
Price per kWh
Smart Choice – 24
31%
4.4
Fixed Rate
24 months
Fixed Rate1000 kWh
$113.06
Est. monthly bill
1000 kWh
11.3¢
Price per kWh
Value Wise – 12
31%
4.0
Fixed Rate
12 months
Fixed Rate1000 kWh
$133.06
Est. monthly bill
1000 kWh
13.3¢
Price per kWh
Value Wise – 24
31%
4.0
Fixed Rate
24 months
Fixed Rate1000 kWh
$136.06
Est. monthly bill
1000 kWh
13.6¢
Price per kWh
Reliant Power Savings 12 plan
20%
4.5
Fixed Rate
12 months
Fixed Rate1000 kWh
$138.61
Est. monthly bill
1000 kWh
13.9¢
Price per kWh
Reliant Power Savings 24 plan
20%
4.5
Fixed Rate
24 months
Fixed Rate1000 kWh
$138.61
Est. monthly bill
1000 kWh
13.9¢
Price per kWh
Come & Take It 12
100%
4.5
Fixed Rate
12 months
Fixed Rate1000 kWh
$142.10
Est. monthly bill
1000 kWh
14.2¢
Price per kWh
Clear Deal 12
9%
4.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$145.01
Est. monthly bill
1000 kWh
14.5¢
Price per kWh
Bigger Than Texas 24
100%
4.5
Fixed Rate
24 months
Fixed Rate1000 kWh
$148.10
Est. monthly bill
1000 kWh
14.8¢
Price per kWh
True Simple 12
5%
4.5
Fixed Rate
12 months
Fixed Rate1000 kWh
$149.00
Est. monthly bill
1000 kWh
14.9¢
Price per kWh
True Simple 15
5%
4.5
Fixed Rate
15 months
Fixed Rate1000 kWh
$149.00
Est. monthly bill
1000 kWh
14.9¢
Price per kWh
True Simple 14
5%
4.5
Fixed Rate
14 months
Fixed Rate1000 kWh
$150.00
Est. monthly bill
1000 kWh
15.0¢
Price per kWh
Luminous 12
35%
4.0
Fixed Rate
12 months
Fixed Rate1000 kWh
$149.96
Est. monthly bill
1000 kWh
15.0¢
Price per kWh
Inflation Fix 36
100%
4.5
Fixed Rate
36 months
Fixed Rate1000 kWh
$150.10
Est. monthly bill
1000 kWh
15.0¢
Price per kWh
Luminous Green 12
100%
4.0
Fixed Rate
12 months
Fixed Rate1000 kWh
$152.96
Est. monthly bill
1000 kWh
15.3¢
Price per kWh
Live Brighter Lite 12
20%
4.4
Fixed Rate
12 months
Fixed Rate1000 kWh
$154.64
Est. monthly bill
1000 kWh
15.5¢
Price per kWh
Clear Deal 24
9%
4.7
Fixed Rate
24 months
Fixed Rate1000 kWh
$155.01
Est. monthly bill
1000 kWh
15.5¢
Price per kWh
Solar Value 12
25%
4.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$155.01
Est. monthly bill
1000 kWh
15.5¢
Price per kWh
Basics – 24
31%
4.4
Fixed Rate
24 months
Fixed Rate1000 kWh
$157.06
Est. monthly bill
1000 kWh
15.7¢
Price per kWh
Simple Choice – 12
26%
4.4
Fixed Rate
12 months
Fixed Rate1000 kWh
$159.01
Est. monthly bill
1000 kWh
15.9¢
Price per kWh
Basics – 12
31%
4.4
Fixed Rate
12 months
Fixed Rate1000 kWh
$159.06
Est. monthly bill
1000 kWh
15.9¢
Price per kWh
Frontier Saver Value Plus 12
30%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$159.06
Est. monthly bill
1000 kWh
15.9¢
Price per kWh
Gexa Eco Saver Value 12
100%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$159.06
Est. monthly bill
1000 kWh
15.9¢
Price per kWh
Bright Secure 12
35%
4.4
Fixed Rate
12 months
Fixed Rate1000 kWh
$159.09
Est. monthly bill
1000 kWh
15.9¢
Price per kWh
Essential Saver 12
24%
3.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$161.61
Est. monthly bill
1000 kWh
16.2¢
Price per kWh
Simple Advantage 12
24%
4.0
Fixed Rate
12 months
Fixed Rate1000 kWh
$161.61
Est. monthly bill
1000 kWh
16.2¢
Price per kWh
Light Saver 12
30%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$164.06
Est. monthly bill
1000 kWh
16.4¢
Price per kWh
Reliant Pure Power 12 plan
24%
4.5
Fixed Rate
12 months
Fixed Rate1000 kWh
$164.11
Est. monthly bill
1000 kWh
16.4¢
Price per kWh
Reliant Pure Power 24 plan
24%
4.5
Fixed Rate
24 months
Fixed Rate1000 kWh
$164.11
Est. monthly bill
1000 kWh
16.4¢
Price per kWh
Live Brighter Lite 24
20%
4.4
Fixed Rate
24 months
Fixed Rate1000 kWh
$164.44
Est. monthly bill
1000 kWh
16.4¢
Price per kWh
Simply Green 13
100%
4.8
Fixed Rate
13 months
Fixed Rate1000 kWh
$164.58
Est. monthly bill
1000 kWh
16.5¢
Price per kWh
Gexa Light Saver 12
100%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$165.06
Est. monthly bill
1000 kWh
16.5¢
Price per kWh
Weekends Free Plan – 24
31%
4.0
Fixed Rate
24 months
Fixed Rate1000 kWh
$166.15
Est. monthly bill
1000 kWh
16.6¢
Price per kWh
Wise Buy Basic 24 Online
20%
3.7
Fixed Rate
24 months
Fixed Rate1000 kWh
$167.42
Est. monthly bill
1000 kWh
16.7¢
Price per kWh
Nights Free Plan – 12
26%
4.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$167.49
Est. monthly bill
1000 kWh
16.7¢
Price per kWh
Simply Green 23
100%
4.8
Fixed Rate
23 months
Fixed Rate1000 kWh
$167.58
Est. monthly bill
1000 kWh
16.8¢
Price per kWh
Simply Days Free – 24
4.7
Fixed Rate
24 months
Fixed Rate1000 kWh
$167.83
Est. monthly bill
1000 kWh
16.8¢
Price per kWh
Secure Energy – 24
31%
4.7
Fixed Rate
24 months
Fixed Rate1000 kWh
$168.06
Est. monthly bill
1000 kWh
16.8¢
Price per kWh
Simple Advantage 24
24%
4.0
Fixed Rate
24 months
Fixed Rate1000 kWh
$168.42
Est. monthly bill
1000 kWh
16.8¢
Price per kWh
12th Month Free – 12
31%
4.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$174.00
Est. monthly bill
1000 kWh
17.4¢
Price per kWh
Pollution Free Conserve 12 Preferred
100%
4.2
Fixed Rate
12 months
Fixed Rate1000 kWh
$174.92
Est. monthly bill
1000 kWh
17.5¢
Price per kWh
Pollution Free Conserve 24 Preferred
100%
4.2
Fixed Rate
24 months
Fixed Rate1000 kWh
$174.92
Est. monthly bill
1000 kWh
17.5¢
Price per kWh
One Rate 12
3%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$175.36
Est. monthly bill
1000 kWh
17.5¢
Price per kWh
Simple Rate 12
9%
4.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$176.01
Est. monthly bill
1000 kWh
17.6¢
Price per kWh
One Rate 24
3%
4.8
Fixed Rate
24 months
Fixed Rate1000 kWh
$176.76
Est. monthly bill
1000 kWh
17.7¢
Price per kWh
Reliant Truly Free Nights 100% Solar 12 plan
100%
4.5
Fixed Rate
12 months
Fixed Rate1000 kWh
$177.61
Est. monthly bill
1000 kWh
17.8¢
Price per kWh
Power Maxx Saver 12
3%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$180.82
Est. monthly bill
1000 kWh
18.1¢
Price per kWh
Power Maxx Saver 24
3%
4.8
Fixed Rate
24 months
Fixed Rate1000 kWh
$180.82
Est. monthly bill
1000 kWh
18.1¢
Price per kWh
Pollution Free e-Plus 12 Preferred
100%
4.2
Fixed Rate
12 months
Fixed Rate1000 kWh
$181.42
Est. monthly bill
1000 kWh
18.1¢
Price per kWh
6 Month – Prepaid
26%
4.8
Fixed Rate
6 months
Fixed Rate1000 kWh
$185.56
Est. monthly bill
1000 kWh
18.6¢
Price per kWh
12 Month – Prepaid
26%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$189.56
Est. monthly bill
1000 kWh
19.0¢
Price per kWh
Watt a Deal 12
100%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$190.70
Est. monthly bill
1000 kWh
19.1¢
Price per kWh
The Texas Two-K 12
100%
4.5
Fixed Rate
12 months
Fixed Rate1000 kWh
$190.70
Est. monthly bill
1000 kWh
19.1¢
Price per kWh
Ultimate Season Pass 12
9%
4.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$191.88
Est. monthly bill
1000 kWh
19.2¢
Price per kWh
Frontier Saver Value 12
30%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$195.96
Est. monthly bill
1000 kWh
19.6¢
Price per kWh
Gexa Eco Saver Lite 12
100%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$197.96
Est. monthly bill
1000 kWh
19.8¢
Price per kWh
Frontier Saver Deluxe 12
30%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$198.06
Est. monthly bill
1000 kWh
19.8¢
Price per kWh
Gexa Eco Saver Advantage 12
100%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$199.06
Est. monthly bill
1000 kWh
19.9¢
Price per kWh
Mega Saver – 24
15%
4.4
Fixed Rate
24 months
Fixed Rate1000 kWh
$201.06
Est. monthly bill
1000 kWh
20.1¢
Price per kWh
Frontier Saver Premier 12
30%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$202.36
Est. monthly bill
1000 kWh
20.2¢
Price per kWh
Gexa Eco Saver Premier 12
100%
4.8
Fixed Rate
12 months
Fixed Rate1000 kWh
$202.36
Est. monthly bill
1000 kWh
20.2¢
Price per kWh
Solar Saver 12
25%
4.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$204.01
Est. monthly bill
1000 kWh
20.4¢
Price per kWh
Bill Credit Bundle 2000 kWh 12
24%
3.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$206.42
Est. monthly bill
1000 kWh
20.6¢
Price per kWh
Bill Credit Bundle 2000 kWh 24
24%
3.7
Fixed Rate
24 months
Fixed Rate1000 kWh
$206.42
Est. monthly bill
1000 kWh
20.6¢
Price per kWh
Bill Bonus Saver 12
24%
4.0
Fixed Rate
12 months
Fixed Rate1000 kWh
$206.42
Est. monthly bill
1000 kWh
20.6¢
Price per kWh
Bill Bonus Saver 24
24%
4.0
Fixed Rate
24 months
Fixed Rate1000 kWh
$206.42
Est. monthly bill
1000 kWh
20.6¢
Price per kWh
Saver's Discount 12
9%
4.7
Fixed Rate
12 months
Fixed Rate1000 kWh
$216.01
Est. monthly bill
1000 kWh
21.6¢
Price per kWh
Pollution Free Green Savings Plus 24 Preferred
100%
4.2
Fixed Rate
24 months
Fixed Rate1000 kWh
$216.42
Est. monthly bill
1000 kWh
21.6¢
Price per kWh
Reliant Power Savings 2,000 kWh 12 plan
24%
4.5
Fixed Rate
12 months
Fixed Rate1000 kWh
$216.61
Est. monthly bill
1000 kWh
21.7¢
Price per kWh
Reliant Power Savings 2,000 kWh 24 plan
24%
4.5
Fixed Rate
24 months
Fixed Rate1000 kWh
$216.61
Est. monthly bill
1000 kWh
21.7¢
Price per kWh
Pollution Free Green Savings Plus 12 Preferred
100%
4.2
Fixed Rate
12 months
Fixed Rate1000 kWh
$226.42
Est. monthly bill
1000 kWh
22.6¢
Price per kWh
Saver's Discount 24
9%
4.7
Fixed Rate
24 months
Fixed Rate1000 kWh
$228.01
Est. monthly bill
1000 kWh
22.8¢
Price per kWh
HOW TO CHOOSE
Choosing an electric company in Midland.
When looking for your retail electricity provider and choosing an electric plan, there’s a number of factors to keep in mind. You’ll be able to choose a plan that’s best for you if you understand your energy usage and what’s important to you in a provider. Below are a series of tips to help you make the best decision for your household.
1
Assess Your Usage Patterns
Review your past electricity bills to understand consumption. Midland's hot summers and moderate winters significantly impact usage. Larger homes typical in Midland neighborhoods require more cooling capacity, affecting your monthly kilowatt-hour needs.
2
Compare Available Plan Options
Filter through the 87 plans available based on your household usage level, preferred contract length, and interest in renewable energy. Different plan types suit different consumption patterns, so match plans to your specific needs.
3
Review the Electricity Facts Label
Examine each plan's EFL document carefully to understand the actual rate at your usage level. The EFL shows exact pricing at different consumption amounts, potential fees, and contract details specific to each provider.
4
Check Provider Reliability Ratings
Review the provider ratings displayed on each plan card, which compile online customer reviews and Public Utility Commission complaint data. These ratings help identify providers with strong service records in Texas communities.
5
Understand Your Contract Terms
Clarify contract length commitments, early termination fees, rate structures, and renewal policies. Know whether you're selecting a fixed-rate or variable-rate plan and what happens when your initial term expires.
6
Complete Your Plan Enrollment
Once you've selected the right plan, use the integrated enrollment system to sign up directly. The synchronized system streamlines the process, allowing you to establish service efficiently for your Midland residence.
TEXAS ENERGY DEREGULATION
How deregulated energy works
A deregulated energy market is one where customers have the power to choose their electricity provider, rather than being limited to a single utility. In Texas, about 90% of residents have this freedom. This system is designed to encourage competition, leading to better electricity prices and services for consumers. In the deregulated electricity market, retail electric providers (REPs) offer various plans and rates, while utility companies maintain the infrastructure and deliver the electricity.
Retail Electric Providers
In a deregulated market like Texas, you get to choose your retail electric provider. We can help you decide on the right provider and plan.
Utility Companies
Utility companies maintain the infrastructure to deliver your energy and are the same regardless of the energy provider you choose.
FREQUENTLY ASKED QUESTIONS
Common questions about energy in Midland
As of February 13th, 2026, the lowest electricity rate in Midland is Just Energy's Smart Choice – 6 plan at 8.71¢/kWh. This rate is significantly below the market average of 15.87¢/kWh, with 87 total plans available for comparison.
Midland's hot summers and variable weather create high cooling demands, significantly impacting electricity usage. With 87 plans available averaging 15.87¢/kWh, choosing the right plan during peak summer months is crucial for managing costs in West Texas's extreme climate conditions.
Fixed-rate plans work well for Midland residents due to predictable summer cooling costs. With rates ranging from 8.71¢/kWh to above 15.87¢/kWh average, locking in low rates protects against price spikes. Consider green energy plans, as 86 are available with virtually no premium.
Compare all 87 available plans to find rates below the 15.87¢/kWh average. Consider switching to plans like Just Energy's 8.71¢/kWh option. Implement efficient cooling practices during Midland's hot summers, and explore 86 green energy plans with minimal cost difference.