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Who’s the Best Texas Electricity Provider?

Unbiased reviews and real-time pricing for every major Texas electricity provider. We analyze thousands of verified customer reviews and official PUC complaint data to help you make an informed choice.

Our Methodology NPS scores from 10,000+ verified reviews filtered for authenticity
2TurnItOn Pricing via ComparePower — direct integration with Texas electricity providers
Updated: April 06, 2026 at 07:39 AM CDT
TXU Energy

Customers seeking reliability and plan variety from established provider

+69 NPS Score
18.8¢ Avg Rate 1000 kWh
13.9¢ Lowest Rate Fixed rate
Green 22% Rating 4.7
more details
Reliant

Customers prioritizing customer service and rewards

+53 NPS Score
16.8¢ Avg Rate 1000 kWh
11.9¢ Lowest Rate Fixed rate
Green 30% Rating 4.5
more details
Gexa Energy

Low rates with renewable energy commitment

+78 NPS Score
17.1¢ Avg Rate 1000 kWh
7.6¢ Lowest Rate Fixed rate
Green 100% Rating 4.8
more details
Green Mountain

Customers seeking 100% renewable energy with proven track record

+33 NPS Score
18.8¢ Avg Rate 1000 kWh
16.9¢ Lowest Rate Fixed rate
Green 100% Rating 4.2
more details
4Change Energy

Customers who want their electricity purchase to support charity

+81 NPS Score
14.1¢ Avg Rate 1000 kWh
7.6¢ Lowest Rate Fixed rate
Green 3% Rating 4.8
more details
Just Energy

Customers seeking fixed-rate plans with renewable energy options

+53 NPS Score
15.6¢ Avg Rate 1000 kWh
7.6¢ Lowest Rate Fixed rate
Green 29% Rating 4.4
more details
Cirro Energy

Customers wanting simple, transparent pricing with Fortune 500 backing

+22 NPS Score
15.2¢ Avg Rate 1000 kWh
7.6¢ Lowest Rate Fixed rate
Green 24% Rating 4.0
more details
Discount Power

Budget-conscious customers seeking low rates

-3 NPS Score
15.2¢ Avg Rate 1000 kWh
7.6¢ Lowest Rate Fixed rate
Green 21% Rating 3.6
more details
Amigo Energy

Spanish-speaking customers and those seeking competitive fixed rates

+70 NPS Score
16.5¢ Avg Rate 1000 kWh
15.0¢ Lowest Rate Fixed rate
Green 17% Rating 4.7
more details
Direct Energy

Customers seeking variety of plan options from established national provider

+46 NPS Score
18.2¢ Avg Rate 1000 kWh
14.9¢ Lowest Rate Fixed rate
Green 23% Rating 4.3
more details
Payless Power

Customers seeking prepaid electricity with no deposit or credit check; flexible payment options

+79 NPS Score
18.9¢ Avg Rate 1000 kWh
18.4¢ Lowest Rate Fixed rate
Green 26% Rating 4.8
more details
Atlantex Power

Customers seeking new provider with competitive fixed rates and renewable options

+0 NPS Score
15.4¢ Avg Rate 1000 kWh
13.9¢ Lowest Rate Fixed rate
Green 56% Rating 3.5
more details
Rhythm Energy

Tech-savvy customers wanting modern green energy experience

+78 NPS Score
15.5¢ Avg Rate 1000 kWh
9.3¢ Lowest Rate Fixed rate
Green 100% Rating 4.8
more details
Frontier Utilities

Spanish-speaking customers and those needing flexible terms

+75 NPS Score
17.1¢ Avg Rate 1000 kWh
7.6¢ Lowest Rate Fixed rate
Green 30% Rating 4.8
more details
APGE

Texas Electricity Provider

+58 NPS Score
15.3¢ Avg Rate 1000 kWh
7.5¢ Lowest Rate Fixed rate
Green 5% Rating 4.5
more details
Energy Texas

‘No bull’ energy plans that are simple, fixed rate and no-frills

+60 NPS Score
15.0¢ Avg Rate 1000 kWh
9.3¢ Lowest Rate Fixed rate
Green 100% Rating 4.6
more details
Constellation

Customers seeking a large, stable provider with bundled home services and clean energy commitment

+88 NPS Score
15.0¢ Avg Rate 1000 kWh
12.7¢ Lowest Rate Fixed rate
Green 30% Rating 4.9
more details

Quick Provider Comparison

All 17 providers ranked by customer satisfaction (NPS score)

Provider NPS Score Avg Rate Green % Best For
Constellation +88 15.0¢ 30% Customers seeking a large, stable provider with bundled home services and clean energy commitment
4Change Energy +81 14.1¢ 3% Customers who want their electricity purchase to support charity
Payless Power +79 18.9¢ 26% Customers seeking prepaid electricity with no deposit or credit check; flexible payment options
Gexa Energy +78 17.1¢ 100% Low rates with renewable energy commitment
Rhythm Energy +78 15.5¢ 100% Tech-savvy customers wanting modern green energy experience
Frontier Utilities +75 17.1¢ 30% Spanish-speaking customers and those needing flexible terms
Amigo Energy +70 16.5¢ 17% Spanish-speaking customers and those seeking competitive fixed rates
TXU Energy +69 18.8¢ 22% Customers seeking reliability and plan variety from established provider
Energy Texas +60 15.0¢ 100% ‘No bull’ energy plans that are simple, fixed rate and no-frills
APGE +58 15.3¢ 5% Texas Electricity Provider
Reliant +53 16.8¢ 30% Customers prioritizing customer service and rewards
Just Energy +53 15.6¢ 29% Customers seeking fixed-rate plans with renewable energy options
Direct Energy +46 18.2¢ 23% Customers seeking variety of plan options from established national provider
Green Mountain +33 18.8¢ 100% Customers seeking 100% renewable energy with proven track record
Cirro Energy +22 15.2¢ 24% Customers wanting simple, transparent pricing with Fortune 500 backing
Atlantex Power +0 15.4¢ 56% Customers seeking new provider with competitive fixed rates and renewable options
Discount Power -3 15.2¢ 21% Budget-conscious customers seeking low rates

Provider Highlights

Our team’s analysis of each provider and where they stand apart in the market.

TXU Energy

Founded in 1882, TXU Energy is Texas’s oldest and largest electricity provider, serving approximately 1.7-2 million households. Its NPS score of 69 is excellent, indicating strong customer satisfaction driven by 143+ years of reliability and innovative plans like Free Nights and Solar Days. Best suited for customers seeking reliability and plan variety from an established provider with 24/7 support.

NPS: +69 18.8¢/kWh

Reliant

Reliant offers a 90-day satisfaction guarantee and 24/7 customer support, distinguishing itself through service-focused features including the Reliant Perks rewards program. Its NPS score of 53 is excellent, reflecting solid customer satisfaction among its 1.5+ million Texas customers. Best suited for customers prioritizing customer service and rewards, backed by Fortune 500 parent NRG Energy.

NPS: +53 16.8¢/kWh

Gexa Energy

As one of the original Texas REPs from 2002, Gexa Energy has provided 100% renewable energy on all residential plans since 2020, backed by NextEra Energy, the world’s largest renewable generator. Its NPS score of 78 is excellent, supported by a 4.7-star rating from over 25,000 Google reviews. Best suited for customers seeking low rates (minimum 7.6¢) with renewable energy commitment.

NPS: +78 17.1¢/kWh 100% Green

Green Mountain

Founded in Vermont in 1997, Green Mountain is America’s longest-running renewable energy retailer with carbon-neutral operations since 2002. Its NPS score of 33 is good but modest, indicating room for improvement despite helping customers avoid over 107 billion pounds of CO2 emissions. Best suited for customers seeking 100% renewable energy with a proven 27-year track record.

NPS: +33 18.8¢/kWh 100% Green

4Change Energy

4Change Energy donates 4% of annual profits to customer-chosen charities including Feeding Texas and American Cancer Society, creating a charitable giving model unique among Texas REPs. Its NPS score of 81 is excellent, among the highest in Texas, reflecting strong satisfaction with both pricing and social impact. Best suited for customers who want their electricity purchase to support charity while accessing competitive rates.

NPS: +81 14.1¢/kWh

Just Energy

Founded in Canada in 1997, Just Energy is a large multinational energy marketer serving 4.5+ million customers across North America and operating multiple Texas brands including Amigo Energy and Tara Energy. Its NPS score of 53 is excellent, indicating solid satisfaction despite restructuring after Winter Storm Uri in 2021. Best suited for customers seeking fixed-rate plans with renewable energy options from a large provider being acquired by IGS Energy.

NPS: +53 15.6¢/kWh

Cirro Energy

Founded in 2001 as one of the original Texas REPs, Cirro Energy emphasizes simple, straightforward plans with Fortune 500 NRG backing and an A+ BBB rating. Its NPS score of 22 is good but below industry leaders, suggesting adequate but not exceptional customer satisfaction. Best suited for customers wanting simple, transparent pricing with Fortune 500 backing and 24+ years of Texas market experience.

NPS: +22 15.2¢/kWh

Discount Power

Founded in 2008 by Texas energy industry veterans, Discount Power focuses on providing affordable electricity rates to approximately 250,000 customers with A+ BBB rating. Its NPS score of -3 is neutral to slightly concerning, indicating customer satisfaction challenges despite competitive pricing. Best suited for budget-conscious customers seeking low rates (minimum 7.6¢) who prioritize price over service experience.

NPS: -3 15.2¢/kWh

Amigo Energy

Founded in 2003 by a Hispanic father-son team, Amigo Energy provides full bilingual English/Spanish customer support and was named Houston’s Best Electricity Company by Houston Chronicle in 2023. Its NPS score of 70 is excellent, reflecting strong satisfaction particularly among Spanish-speaking communities. Best suited for Spanish-speaking customers and those seeking competitive fixed rates with culturally-focused service.

NPS: +70 16.5¢/kWh

Direct Energy

Founded in Toronto in 1986 and relocating headquarters to Houston in 2012, Direct Energy is one of North America’s largest retail energy providers serving nearly 4 million customers. Its NPS score of 46 is good, indicating moderate customer satisfaction across its extensive operations. Best suited for customers seeking variety of plan options including prepaid Power-To-Go from an established national provider.

NPS: +46 18.2¢/kWh

Payless Power

Founded in 2005 by three brothers, Payless Power specializes in prepaid electricity plans requiring no deposit or credit check, with same-day power connection available across 400+ Texas communities. Its NPS score of 79 is excellent, indicating strong satisfaction with its flexible payment model and bilingual Texas-based customer service. Best suited for customers seeking prepaid electricity with no deposit or credit check and flexible payment options.

NPS: +79 18.9¢/kWh

Atlantex Power

Launched in October 2024 as a subsidiary of Atlantic Energy Texas (serving customers since 2012 across 11 states), Atlantex Power offers a 90-day satisfaction guarantee and innovative plans including Free Nights and Free Weekends. Its NPS score of 0 is neutral, typical for a new market entrant without established customer satisfaction history. Best suited for customers seeking a new provider with competitive fixed rates and renewable options including 100% Texas wind and solar.

NPS: +0 15.4¢/kWh

Rhythm Energy

Founded in 2021 by energy veteran PJ Popovic with Goldman Sachs backing, Rhythm Energy is the largest independent green energy provider in Texas offering 100% renewable energy and a rare feature: renewing customers get the same rates as new customers. Its NPS score of 78 is excellent, reflecting strong satisfaction with its modern, tech-forward approach. Best suited for tech-savvy customers wanting a modern green energy experience with transparent pricing.

NPS: +78 15.5¢/kWh 100% Green

Frontier Utilities

Founded in 2008, Frontier Utilities offers bilingual English/Spanish customer support, no deposit options, and a 60-Day Happiness Guarantee with lower early termination fees ($100). Its NPS score of 75 is excellent, reflecting strong satisfaction with flexible terms and rates typically 20-30% below major providers. Best suited for Spanish-speaking customers and those needing flexible terms with over 15 years of Texas market experience.

NPS: +75 17.1¢/kWh

APGE

APGE offers competitive rates with a minimum of 7.5¢ per kWh and an average price of 15.3¢, with 5% green energy content. Its NPS score of 58 is excellent, indicating good customer satisfaction despite limited public information about the company. Best suited for customers seeking straightforward electricity plans at competitive rates.

NPS: +58 15.3¢/kWh

Energy Texas

Operating under Rhythm Energy’s infrastructure since 2021, Energy Texas emphasizes a ‘no bull’ approach with simple, fixed-rate plans and a 30-Day Test Drive allowing penalty-free trial. Its NPS score of 60 is excellent, reflecting satisfaction with straightforward pricing and best-in-class referral programs. Best suited for customers wanting ‘no bull’ energy plans that are simple, fixed-rate, and no-frills with 100% renewable energy.

NPS: +60 15.0¢/kWh 100% Green

Constellation

As the nation’s largest producer of carbon-free energy founded in 1999, Constellation serves approximately 2 million customers nationwide and entered Texas by acquiring StarTex Power in 2011. Its NPS score of 88 is exceptional—the highest among all Texas providers—driven by bundled electricity + A/C protection plans, rewards programs, and $20 million in community giving in 2024. Best suited for customers seeking a large, stable provider with bundled home services and clean energy commitment.

NPS: +88 15.0¢/kWh

How We Rate Texas Electricity Providers

NPS

NPS Score Calculation

We analyze 10,000+ verified Google reviews using Net Promoter Score methodology. Reviews are filtered to remove incentivized feedback and manipulation patterns.

  • Promoters (9-10): Would recommend
  • Passives (7-8): Neutral
  • Detractors (0-6): Would not recommend

NPS = % Promoters – % Detractors (range: -100 to +100)

Pricing

Pricing Data

Rates are synced daily from ComparePower, which has direct API integration with all major Texas electricity providers.

  • Prices shown for 1,000 kWh monthly usage
  • Fixed-rate plans only (most common)
  • All-in pricing including TDU charges

Rates updated: April 06, 2026 at 07:39 AM CDT

Green Energy

Green Energy Percentage

We calculate the average renewable energy content across each provider’s current plan offerings.

  • Based on Electricity Facts Labels (EFL)
  • Includes wind, solar, and other renewables
  • 100% means all plans are fully renewable

Frequently Asked Questions

Who is the best electricity provider in Texas?

The “best” provider depends on your priorities. For customer satisfaction, Constellation leads with an 88 NPS score, followed by 4Change Energy (81) and Payless Power (79). If price matters most, APGE offers rates starting at 7.5¢/kWh. For 100% renewable energy, consider Gexa Energy (78 NPS) or Rhythm Energy (78 NPS). We recommend comparing providers based on what matters most to you—whether that’s service quality, competitive pricing, or environmental impact.

What is the cheapest electricity company in Texas?

Currently, APGE offers the lowest rate at 7.5¢/kWh, followed by Gexa Energy, 4Change Energy, and several others at 7.6¢/kWh. These rates are based on 1,000 kWh monthly usage for fixed-rate plans. Keep in mind that electricity rates change daily, so it’s important to compare current offers when you’re ready to switch providers.

Which Texas electricity providers offer 100% green energy?

Four providers offer 100% renewable energy plans: Gexa Energy, Green Mountain, Rhythm Energy, and Energy Texas. These companies source electricity from wind, solar, and other renewable sources. Among these, Gexa Energy and Rhythm Energy have the highest customer satisfaction scores at 78 NPS each.

How do NPS scores work?

Net Promoter Score (NPS) measures customer satisfaction on a scale from -100 to +100. It’s calculated by asking customers how likely they are to recommend a company. Our scores come from verified Google reviews. A score above 50 is considered excellent, while anything above 70 is world-class. Negative scores indicate more detractors than promoters.

How do I switch electricity providers in Texas?

Switching is simple: choose a new provider and plan, then sign up online or by phone. Your new provider handles the switch through ERCOT, Texas’s grid operator. There’s no service interruption, no technician visit needed, and no fees from your current provider if your contract has ended. The entire process typically takes 1-2 billing cycles.